The Canadian Province of New Brunswick has enacted a ban on using cellphones or other hand-held devices while driving. The ban became effective on June 6, 2011, and Canadians and Americans who are unaware of the new law are being ticketed by police. Although the ban was advertised on radio and TV in Maine, there are currently no signs at the border informing visitors of the change in policy. The law is strictly enforced, and police will not let violators off with just a warning. The fine for holding and talking on a cellphone while driving is $172.50.